Lauraette Jones was born in Shelby, Mississippi and raised partially in Saginaw, Michigan where she attended Saginaw High School. Upon graduation she joined the United States Army and served her country honorably. She endeavored to pursue a career in Information Technology, which led her to the University of Phoenix and the University of Maryland. She majored in Science for Computer Information Systems and has worked for the Federal Government in key areas, creating the Federal government’s first Usability Lab at the National Center for Telehealth and Technology, which led her team to being featured in Computer World Magazine and being nominated for a Laureate award in the Emerging Technology field. Her work with the government also consisted of preventing Federal technology crimes associated with security breaches foreign and domestic to systems and user security within the Defense Health Agency.
Lauraette began advocating for victims and survivors of domestic violence at an early age by promoting self-awareness, helping to rebuild self-esteem, and partnering with local resources. Her personal experience inspired her to write this book promoting self-help. She has established herself as a respected member of her community. As a survivor of domestic violence, Laura holds this mission dear to her heart; prompting her to take action! She established Kroun2Kroun (2019), a non-profit organization to develop programs and initiatives geared towards helping, educating, and supporting individuals who have been affected by Sexual Abuse and Violence.
In addition to her impactful community outreach, Lauraette is also positioning herself to be a mogul in the hair and beauty industry. She owns and operates an online hair store, KrounKare that sets itself apart from its competitors by providing premium, virgin hair, from a single source donor.
Proceeds from the purchase of KrounKare hair products are directed back into the community to support agencies that advocate for victims and survivors of Sexual Assault and Abuse, because she believes, “Every Woman Should Feel Like a Queen.”
She also owns and operates an online clothing boutique, Her Achilles Heels that is distinguished by its affordable trendy and stylish clothing and shoe items. This store was birthed to help all women “Bridge the Gap Between Luxury & Affordability.” Though she has traveled the world, Laura is proud to once again call Saginaw, MI home. Her life’s mantra is, “Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it.” – Louis “Lou” Holtz.